Adobe Unveils Next Gen Internet Video Solution

Adobe Media Player Enables Distribution, Viewing and Monetization of Video Content

Adobe today announced the Adobe Media Player (previously known as Philo) at the National Association of Broadcasters (NAB) trade show. This desktop application, that will be deployed as an Apollo application, expands Adobe’s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline. Leveraging the Adobe Flash architecture, the Adobe Media Player delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.

More info: Press Release
NAB Webcast