Google Wants Your Videos to Create a GMail Ad

The Gmail team wants YOU to create a promotion video for them. Sounds lame? Well, actually the idea behind this is really neat, I think: you’ll print out a PDF of the red Gmail envelope showing the “M”, and then record a funny/ cool/ creative way in which this envelope is passed from the left to right. You then upload the result to YouTube, submit it with the Gmail team, and if they like it your clip ends up being stitched together with the clips of many others into a longer, semi-coherent video.

(And why the passing from left to right? The Gmail blog explains that “you can see this as a symbol of how email connects people from all over, making the world feel a bit smaller. Or you could think of it as a metaphor for mail exchange servers, Simple Mail Transfer Protocol (SMTP), and all of the technical steps involved in getting a Gmail message around the world from one inbox to another.”)

[Thanks Jared Cherup!]