SEO Speak Translated: The Real SEO Glossary

Tadeusz Szewczyk is a freelance search engine optimizer, blogger at the SEO 2.0 blog and journalist. Born in Poland, he’s living in Germany for two decades now.

In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what search engine optimization experts really mean I devised this real glossary of SEO speak:

What they say...What they mean...
We offer Search Engine Optimization/SEOWe assume you are the Google bot and want you to index this page for both keywords
We offer Search Engine OptimisationOur SEO company is based in the UK
Guaranteed top positionsWe place Google Adwords for you
We do SEO, SEM, PPC to increase your ROIWe do not want you to know what we do
We stick to the Google Webmaster GuidelinesWe only break them in a way that we assume Google won’t notice
We tell you how to make money onlineWe want you to click on our ads
10 ways of making money onlineThose are our 10 affiliates, please click on the respective undisclosed ads
We offer social media optimizationWe got several accounts banned at Digg
We offer link baiting servicesWe want to put those drunk naked ladies video on your site
Our networkOur link farm
Authority sitesSites that do no SEO
Black hat SEOWe do anything to get rich quick, even if your site gets banned
White hat SEOWe only cheat Google where we have to, others do it too, come on!
We optimize for Google, Yahoo, MSN, AskIf we fail in Google you still have to pay
Search Engine SubmissionWe need your mail address, those guys offered us $$$ for each 1000 verified addresses
PartnersPeople we never heard of until we exchanged links
PageRank optimizationSorry, we just started doing SEO and do not have a clue
SEO IndiaWe offer 1000 links for 30$
Alexa optimizationAll our employess have the Alexa Toolbar installed, it really works!

If you have SEO terms that you do not understand feel free to ask me in the comments!

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