Yahoo Glue Pages Launches In India

Yahoo! India, a leading global Internet company, today announced the launch of a new concept for Yahoo! India Search called Glue Pages Beta, available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single "visual" search results page. Glue Pages Beta, which aggregates text, images, and video content, is available for select search terms across categories such as health, sports, entertainment, travel, technology, and finance.

Designed to save time by offering a new way to find answers quickly, Glue Pages Beta is ideal for topics with broad coverage across a variety of information sources. For example, a search for "diabetes" combines results from HowStuffWorks, Yahoo! Groups, Yahoo! Health, Yahoo! Answers, and blogs. A search for "Aishwarya Rai" would include biographical quick-facts, videos, music tracks, photos, and content from Yahoo! Answers.

Results will be displayed alongside classic Yahoo! India Search results. Consumers will also find links for other Glue Pages on topics related to their query.

Key benefits of Glue Pages Beta

1) Collates and integrates the best information from across the Web onto a single topical page

2) Uses intuitive search technology to identify the most relevant combination of text, images and video content for select popular search queries, alongside classic Yahoo! India Search results

3) Saves time and helps eliminate guess work involved in clicking on multiple web links

4) Initially available across categories like health, sports, entertainment, travel, technology and finance

"Searching on Glue Pages Beta will result in an experience that promises more than just web links. Users will receive more relevant, visually appealing search results from across the Web in one topical page. The new Glue Pages Beta feature for Yahoo! India Search supports our strategy to make Yahoo! the leading starting point on the Internet and demonstrates our commitment to provide a compelling online search experience," said Gopal Krishna, Head of Audience, Yahoo! India.

"Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one 'at-a-glance' page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India. We are excited to open this up further and work with a wider ecosystem of consumers, publishers, developers and advertisers in the future," said Sandeep Shrivastava, Director - Search, Yahoo! India.

With a focus on providing a compelling and intuitive online search experience, the new Glue Pages Beta helps enable users in India to derive maximum value from their search efforts. As this beta evolves, Yahoo! India Search will explore various ways to supplement algorithmically generated Glue Pages with topical pages built and maintained by local subject-matter experts from the Internet community.

About Yahoo! India:

Yahoo! India (www.yahoo.in), launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India.

Yahoo! India seeks to provide a compelling web experience to Internet users. A full range of tools and marketing solutions from Yahoo! India help businesses connect with Internet users and make it a 'must-buy' partner of choice for advertisers, globally. Yahoo! India also offers an array of communications, commerce and content services that serve as a starting point for online needs of Internet users. These include Yahoo! India Mail, Search, Messenger, Movies, Cricket, Answers, News and Search Marketing. Some of the innovative and pioneering services that Yahoo! India has developed include Yahoo! India Maps - Driving Directions, Our City, Small Business and Locals.

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